Monday, April 14, 2008

15 Tue April 12pm SLT - Amy Powers Talks Branding!


Second Life Entrepreneurs Club presents Amy Powers of Power Public Relations and "Your Brand: Define It, Tell It, Sell It." 

Amy Power has more than 15 years experience in the field of marketing/public relations.

She has developed and implement PR programs for national ad regional brands focusing on corporate positioning, product launches, publicity campaigns, crisis communications, investor relations and consumer events.

Stop by for this great, interactive event. Bring your branding questions or show samples of your brand identity for instant feedback from an expert! (We can view via URL).
 

Sunday, February 3, 2008

Tue, Feb 5, 12:30pm SLT: Richard Laermer, Punk Marketing!

Second Life Entrepreneurs Club is proud to present:

Richard Laermer, co-author of Punk Marketing: Get Off Your Ass and Join the Revolution

from his web site bio:

Richard Laermer is an expert in marketing and media - so he says – and a former magazine and newspaper journalist. Author of Full Frontal PR, trendSpotting, and four other nonfiction collectibles. CEO, RLM pr, an agency that practices gospel of Punk. Has consulted for Fujifilm, Barnes & Noble, Consumer Reports, Time Inc., Discovery Health Channel, plus lots of grateful people. Co-hosted critically-acclaimed, ratings-challenged TLC program Taking Care of Business. Hobbies: rewriting his bio and judging a book by its covers. He doesn’t have a dog since he’s always on airplanes.

Meet this powerhouse PR guru on Athena Isle, Tuesday, Feb 5 at 12:30pm SLT!

Tuesday, January 8, 2008

TRANSCRIPT: Alan Behr, intellectual property lawyer

This transcript has been gently edited for clarity.

This event took place on Athena Isle on 8 January 2008.

[12:08] Cybergrrl Oh: while we are waiting a few more minutes, why not introduce yourself to Alan, our guest speaker - so he has a sense of his audience. Starting with IYan of course.
[12:08] Cybergrrl Oh: just a quick intro

[12:09] IYan Writer: :) hi all - I'm very interested in building communities using SL, so a sense of IP do's and don'ts is very important for that, when it comes to creating content - so that's why I'm here :)

[12:10] dandellion Kimban is freelancing journalist and A/V editor.... intrerested in all kinds of communication and intereacition

[12:10] AlanBehr Blackburn: Sounds like copyright questions in the main.
[12:11] AlanBehr Blackburn: anyone want to share a specific point?

[12:11] Fleep Tuque: Fleep Tuque, Project Manager for the University of Cincinnati SL Project, Second Life Ambassador of the Ohio Learning Network, and Founder of the Chilbo Community Building Project. Also organize charity events and stream live conferences into SL. Phew, that's a mouthful! =)

[12:11] Leslye Writer: For me it is that, the copyright question
[12:11] Leslye Writer: about the writing we present here, read aloud, give out on notecards. How can we be protected

[12:11] dandellion Kimban: ... and a supported and advocate of free software and creative commons movement :)

[12:11] Fleep Tuque: Actually, in addition to copyright, I'm hoping you can give us some insight on what exactly IS a patentable concept
[12:11] Fleep Tuque: as it pertains to virtual worlds.
[12:12] Fleep Tuque: If I design a virtual shoe, or vehicle or system of communication.

[12:12] AlanBehr Blackburn: That's a lot. Lets take it in order. Who wants to ask something 1st?

[12:12] Kay Levasseur is RL entrepreneur just learning in SL. My husband and I own a gallery and he is an architect, so will be doing lots of building
[12:12] Kay Levasseur: I am a voice artist as well

[12:13] AlanBehr Blackburn: 1st thing to note: in SL, everything falls under the TOS--terms of service.
[12:13] AlanBehr Blackburn: That means you are under contract, which creates a specific set of obligations.

[12:13] Leslye Writer: are writers protected and how are they protected here in second life?

[12:13] AlanBehr Blackburn: Writers--we'll start w/them?

[12:14] Fleep Tuque: So under the ToS, what are our obligations to Linden Lab?

[12:15] IYan Writer: well, the Writers are in a majority here :)

[12:15] dandellion Kimban nods

[12:15] AlanBehr Blackburn: Okay. I'm a writer as well. I write for the legal press, pop press & a "high" culture website.
[12:16] AlanBehr Blackburn: Writing falls under copyright.
[12:16] AlanBehr Blackburn: You own your unique expression of an idea, not the idea itself.
[12:16] AlanBehr Blackburn: The idea of a son who comes home from college and finds his mom has married his uncle--not copyrightable.
[12:16] AlanBehr Blackburn: But the unique words in "Hamlet" are.

[12:16] Leslye Writer: how do we prove that the unique expression of the idea is ours.

[12:17] AlanBehr Blackburn: Your best proof is a copyright registration, at least in the USA.
[12:17] AlanBehr Blackburn: And they are cheap to get, $45 (real $), and you don't need a lawyer, most times.

[12:17] LifeFactory Writer: What I would like most to know is if there is a standard format of Rights Release and contract that is popularly in use in SL right now? Or are most things still hinging on this ephermeral and risky notion of "trust?"

[12:17] Cybergrrl Oh: What about our international residents?

[12:18] Leslye Writer: So if we copyright and register our work in real life it is protected here? What of the notecard that is given out which must be coopyable to give out? Does that release the coopyright protection

[12:18] AlanBehr Blackburn: In order:
[12:18] AlanBehr Blackburn: I'm not aware of a standard form. The TOS lets Linden use what it likes for most necessary purposes.
[12:18] AlanBehr Blackburn: As for other people: you can trust whom you like, but I like copyright registrations.
[12:18] AlanBehr Blackburn: International:
[12:19] AlanBehr Blackburn: Other nations generally do NOT register copyrights.

[12:19] Kay Levasseur: and what about the TOS? Do they or can they negate 'copyright' in any way?

[12:19] AlanBehr Blackburn: But they tend to be more pro-author. Germany is a good exmaple. (I'm German.)
[12:19] AlanBehr Blackburn: Trying to keep in order here, one sec.

[12:19] IYan Writer: do the modify/copy/transfer attributes automatically serve as some form of implied release?

[12:20] LifeFactory Writer: That is a great question, Iyan.
[12:20] Leslye Writer: good question Iyan

[12:20] AlanBehr Blackburn: TOS negating copyright:
[12:20] AlanBehr Blackburn: Not really an issue right now.
[12:20] AlanBehr Blackburn: The TOS doc says that you keep your copyright.
[12:20] AlanBehr Blackburn: In theory, game TOS can state that anything in game belongs to the game publisher.
[12:20] AlanBehr Blackburn: And in fact, that's how it is in most games.

[12:20] Cybergrrl Oh: But this one doesn't? Why is that?

[12:21] AlanBehr Blackburn: I've been at a couple State of Play conferences--real world.
[12:21] AlanBehr Blackburn: And the Linden CEO and others were there.
[12:21] AlanBehr Blackburn: Linden has always taken a very pro-player approach when it comes to copyiright.

[12:21] IYan Writer smiles at Alanagh

[12:22] Leslye Writer: so they won't take the words. How about other people, players

[12:22] Cybergrrl Oh: I think that is a good issue Leslye - I've been "ripped off" by other residents, not LL

[12:22] AlanBehr Blackburn: Legally, the avatar is simply the real person going undre a nickname, at least for these purposes.
[12:22] AlanBehr Blackburn: So if someone takes your unique expression--words that you write, it may have been an avatar that did it.
[12:23] AlanBehr Blackburn: But a real person is behind it and is using the words you wrote.
[12:23] AlanBehr Blackburn: If you claim copyright in the words, you arguably have a claim.
[12:23] AlanBehr Blackburn: The quesion is what to do about it and where.

[12:23] Cybergrrl Oh: What is our recourse? Particularly since this is a global venue and someone may be in another country?

[12:23] AlanBehr Blackburn: At State of Play II, I argued in favor of ingame resolution.

[12:23] Cybergrrl Oh is not picking on her international friends.
[12:23] Cybergrrl Oh: ;-)

[12:24] AlanBehr Blackburn: Good question.

[12:24] Alanagh Recreant smiles... best not

[12:24] Cybergrrl Oh: ingame resolution – interesting

[12:24] Leslye Writer: and if there is some way for you to lose that protection by an action of yours here in sl such as making it copyable

[12:24] AlanBehr Blackburn: Most things are copyable, but if you make it clear that copying is not permitted without payment, that should be enough to preserve your rights.

[12:25] Cybergrrl Oh: Good question again Leslye - here in SL, we tend to create things that are we give permissions to copy - even with payment. If we do that, do we lose rights?

[12:25] Fleep Tuque: Scenario: A group of people are sitting around talking about having an event, I say, "lets call the event Fleeps Great Event!" Everyone says great idea! I make up signs, register a website, we hold the event. A year later, a subset of that group wants to hold the same event and call it Fleep's Great Event 2. Is that name copyrightable?

[12:25] AlanBehr Blackburn: The interntional issue also relates to ingame reolution.
[12:25] AlanBehr Blackburn: You can't copyright names.

[12:25] Fleep Tuque: Ok

[12:25] AlanBehr Blackburn: Book titles are not copyrightable.
[12:25] AlanBehr Blackburn: However, a videogame title can be a trademark--because it brands a product.
[12:25] AlanBehr Blackburn: That's different from a copyright.

[12:25] Fleep Tuque: Ahh trademark.
[12:25] Fleep Tuque: Right.

[12:25] Cybergrrl Oh: But can you trademark logos and names of an event series?

[12:25] AlanBehr Blackburn: You can have several books with the same title.

[12:26] Cybergrrl Oh: like the Dummies series

[12:26] Alanagh Recreant: AlanBehr... but you can 'namemark' them, right?
[12:26] Alanagh Recreant: / that is common practice here at least

[12:26] AlanBehr Blackburn: And Cybergirl is right: you can make a series of books and get a trademark in that title.

[12:26] AlanBehr Blackburn: I wrote an article about that a long time ago.
[12:27] AlanBehr Blackburn: Copyright: a Haiku is enough expression to copyright.
[12:27] AlanBehr Blackburn: Not the title, but the poetry within it.

[12:27] Cybergrrl Oh: What about a series of events? Seems much more intangible, however, aren't events like the Superbowl and other recurring events trademarkable?

[12:27] Alanagh Recreant: / so 'Fleep Tuque' can be trademarked right?
[12:27] Alanagh Recreant: hehe

[12:27] AlanBehr Blackburn: Events: hard to get any protection.
[12:27] AlanBehr Blackburn: Superbowl: you've probably got a trademark in that term as a mark for a football game.
[12:28] AlanBehr Blackburn: The NFL has its own trademarks, as does each team.

[12:28] Fleep Tuque: Hehe

[12:28] Cybergrrl Oh: So some of the other questions we haven't addressed...
[12:28] Cybergrrl Oh: Patents

[12:28] Kay Levasseur: yes Superbowl is trademarked, as are the team names
[12:28] Cybergrrl Oh: Contracts with other residents
[12:28] Cybergrrl Oh: just a reminder - keep going where you're going

[12:28] AlanBehr Blackburn: And the players, represented by their uniion, have their own rights.
[12:28] AlanBehr Blackburn: Patents: not a likely concern in game at least for the present.

[12:29] Cybergrrl Oh: What about inventions of new technologies that can be used inworld?
[12:29] Cybergrrl Oh: the tools, for example?

[12:29] AlanBehr Blackburn: It's about invention. And most of what people do here is content.

[12:29] Cybergrrl Oh: Actually, many of them build, script, program, invent as well

[12:29] AlanBehr Blackburn: If you invent something that can be used in the real world and debut it here, that's a bad idea.

[12:29] Fleep Tuque: Oh??
[12:29] Fleep Tuque: Why?

[12:29] AlanBehr Blackburn: You might accidentally compromise your ability to get a patent on it.

[12:29] Cybergrrl Oh: really??

[12:29] Fleep Tuque: Really???

[12:29] Leslye Writer: interesting

[12:29] Alanagh Recreant smiles

[12:29] IYan Writer: extremely interesting

[12:30] Fleep Tuque: I know many companies interested in epxloring SL as a prototyping platform
[12:30] Fleep Tuque: that would be pretty chilling on that front.

[12:30] AlanBehr Blackburn: The rultes are less stricted now, but basically, for patent: don't tell anyone who doesn't need to know until you have something to register.
[12:30] AlanBehr Blackburn: You can't really prototype many real world things in a game. A game could be used for test marketing--but that's branding, not invention.

[12:30] Fleep Tuque: Ahh, you mean if you talk about demo and show it here. What it you just develop it in world, your own private island for example

[12:30] Cybergrrl Oh: what about prototyping in SL?

[12:31] AlanBehr Blackburn: In theory, you could show the effect of a real world invention in a game without disclosing the tech that does it.
[12:31] AlanBehr Blackburn: That could work.

[12:31] Fleep Tuque: Er, no there are actually many manufacturing companies looking to prototype models here
[12:31] Fleep Tuque: Cars shoes manufacturing processes

[12:31] LifeFactory Writer: May I add a Q to the list....what is the protocol for filmming in SL. Does one need a release from teh creator of every single skin,object, prop, etc...or just the big builds? What about shooting Linden builds? Sorry this is not in context of the current chat.

[12:31] AlanBehr Blackburn: But you won't see the real gizmos that make the thins work, I presume, just the expected effect--such as the teleporter that has our friend flying over us. High. Love the outfit.

[12:32] Fleep Tuque: Well, I don't know. We are writing conversion software at UC that would take industrial design models and convert them to Sl prims

[12:32] Cybergrrl Oh: LifeFactory added a new question.

[12:32] Fleep Tuque: so, yes, it would be models of the specific parts.

[12:32] AlanBehr Blackburn: Software:
[12:32] AlanBehr Blackburn: The unique code is protectable by copyirght.

[12:33] Fleep Tuque: But that's an interesting point, thanks for the info.

[12:33] Cybergrrl Oh: and we're still curious about contracts with residents - needed? possible? enforceable?

[12:33] AlanBehr Blackburn: Some software is also utility, and therefore can be involved in patents.
[12:33] AlanBehr Blackburn: Contracts with residents:
[12:33] AlanBehr Blackburn: Possibly enforceable.
[12:33] AlanBehr Blackburn: You would need to have a written record, I'd suggest, which is possible.
[12:34] AlanBehr Blackburn: YOu need offer and acceptance and a recitation of the terms.

[12:34] Alanagh Recreant: / lets have a possibly enforcable contract CG :P

[12:34] IYan Writer: written in RL, I presume?

[12:34] Cybergrrl Oh: lol

[12:34] Alanagh Recreant: hehe

[12:34] Fleep Tuque: Safer to do through email or some external source, according to others I've consulted.

[12:34] Cybergrrl Oh: and is it better to email versus transfering a notecard inworld?

[12:34] AlanBehr Blackburn: There has to be something of value going in both directions, which is usually easy to show.

[12:34] Fleep Tuque: Not an inworld only noitecards.

[12:34] Cybergrrl Oh and Fleep - mind meld

[12:34] Fleep Tuque: grin

[12:34] AlanBehr Blackburn: A fixed record is what is best. However you do it, as long as it shows agreement.
[12:35] AlanBehr Blackburn: It is theorically possible for the avatar to sign for the human.

[12:35] Fleep Tuque: Hm, interesting@!

[12:35] Cybergrrl Oh: What if you have mostly one-sided communications? My emails to the other party defining things?

[12:35] AlanBehr Blackburn: Because the avatar is a nickname, as noted before.

[12:35] Cybergrrl Oh: aha

[12:35] AlanBehr Blackburn: Of course, how do you enforce, if you're not entirely sure whom you are contracting with--who is behind the avatar?

[12:36] Cybergrrl Oh: meaning they sign their avatar name and do NOT have to sign their human name?

[12:36] dandellion Kimban: does that mean that let's say, dandellion Kimban is a name valid as my human's name? in legal sense?

[12:36] AlanBehr Blackburn: I'd suggest that the confirmation is done witih a human name/address.
[12:36] AlanBehr Blackburn: You can sign contracts with an "x," but it isn't a good idea.

[12:37] Cybergrrl Oh: segwaying from contracts to releases
[12:37] Cybergrrl Oh: from LifeFactory
[12:37] Cybergrrl Oh: what is the protocol for filmming in SL. Does one need a release from teh creator of every single skin,object, prop, etc...or just the big builds? What about shooting Linden builds? Sorry this is not in context of the current chat.

[12:37] AlanBehr Blackburn: Spending money on lawyers is the result of doing things less than optimally. I won't frighten you with the cost of that!

[12:37] Cybergrrl Oh: lol
[12:37] Cybergrrl Oh: $$$$$$$$

[12:37] AlanBehr Blackburn: in game filming.
[12:37] Alanagh Recreant: personally... I think it is as simple as signing both names :)
[12:37] AlanBehr Blackburn: Again, it's a TOS question.
[12:37] AlanBehr Blackburn: both names, okay.
[12:38] AlanBehr Blackburn: In game filming: what would film be used for?

[12:38] Alanagh Recreant: leaves no scope for 2nd guessing that way

[12:38] Ana Herzog: machinima is big! same uses as all filming

[12:38] Cybergrrl Oh: Some of the films are being entered into contests
[12:38] Cybergrrl Oh: Some are being shown as TV shows on web sites or YouTube

[12:38] Fleep Tuque: Some for educational purposes, some for marketing purposes

[12:39] Cybergrrl Oh: Some are going to be revenue generators - selling advertising

[12:39] Ana Herzog: they are being contracted for for standard commercial use.

[12:39] Kay Levasseur: filming could be educational, commercial, in-world, mass-marketed, etc.

[12:39] AlanBehr Blackburn: Okay, the Machinima question. YouTube, etc.
[12:39] AlanBehr Blackburn: Answer:
[12:39] AlanBehr Blackburn: Under the TOS, the creator has the rights.
[12:39] AlanBehr Blackburn: So you need consent, to the extent that what was created was indeed protectible.
[12:39] AlanBehr Blackburn: Many people think that they've created something unique, only to find later that they haven't, but it's expensive to learn that.

[12:40] Kay Levasseur: so what I'm hearing is that it's best to create your own sets

[12:40] AlanBehr Blackburn: Basically, the rule is: if you make it in SL, Linden says you own it, and in theory you can protect it against real world infringement.
[12:40] AlanBehr Blackburn: Then again, NBC, CBS, etc., are constantly infringed on YouTube.

[12:40] Cybergrrl Oh: So if you feature other people's avatars or clothing, skins, builds, etc. in your film, do you need releases?

[12:41] Fleep Tuque: That would be impossible to obtain in any public setting.

[12:41] AlanBehr Blackburn: In theory, yes, assuming that the owners created something protectible.

[12:41] Fleep Tuque: No way I could know what all of you are wearing and who created it all.

[12:41] Ana Herzog: Acceptable risk is a significant topic as everything here is created unlike in the realworld.

[12:41] Alanagh Recreant: / question for the que....... what about using creative commons licensing?

[12:41] Cybergrrl Oh: another in cue: IYan Writer: please don't forget the copy/modify/transfer => automatic waiver of certain rights question - i'd really like a definite answer.

[12:41] dandellion Kimban: speaking of avatars.... avatar is intelectual property of the human behind it, right?

[12:41] AlanBehr Blackburn: Keep in mind that not everything is protectible. You'd have to show that the avatar is protectible as a character--like Superman.

[12:42] dandellion Kimban: what does that mean?

[12:42] Kay Levasseur: how do you show that?

[12:42] Fleep Tuque: Hm.

[12:42] AlanBehr Blackburn: You do that by creating something unique, and if you are a US citizen, you need to file your copyright application and get a registration if you want to collect enough reall $ to make it worth your while in most instances.

[12:42] Ana Herzog: Ana is part of me. It is an identity.

[12:43] IYan Writer: as LL=USA, in all cases US law applies?

[12:43] AlanBehr Blackburn: Okay, let's use Ana as a case study. Tell us.

[12:43] Fleep Tuque: Aimee Weber trademarked her avatar's image, if I recall correctly, and there were quips that then she could never remove her wings.

[12:43] AlanBehr Blackburn: One at a time, pls.

[12:43] AlanBehr Blackburn: Ana?

[12:43] Ana Herzog: I'm not a TM. I'm an element of an identity

[12:44] AlanBehr Blackburn: Ana, if you believe that your avatar looks like you in real life--is that the case?

[12:44] Ana Herzog: Ana is an extension of my personality. N. F. Hill in rl Ana Herzog in SL.
[12:44] Ana Herzog: no.
[12:44] Ana Herzog: this is about "being"

[12:44] Cybergrrl Oh: In some cases, however, the avatar IS the person. I see it as an extension of my BRAND

[12:44] AlanBehr Blackburn: If so, you have rights of publicity and privacy, but only as to the real you. Tennessee started that trend to protect Elvis in the afterlife.
[12:45] AlanBehr Blackburn: Brand is different: that's trademark.

[12:45] Ana Herzog: my avatar is an extension of my representation of my self

[12:45] AlanBehr Blackburn: For real people, the person can be the brand, in effect.

[12:45] Ana Herzog: yes i'm a brand for commerical purposes

[12:45] AlanBehr Blackburn: It is possible that an avatar can be a part of that.
[12:45] AlanBehr Blackburn: I'd suggest that you would need to show that the avatar has a commercial use.
[12:46] AlanBehr Blackburn: Again, we're talking trademark, which is about commerce, and not copyright, which is about creativity/arts.

[12:46] Ana Herzog: I have several sl companies and am creating a rl sl company and will claim my "profits" from sl.

[12:46] Alanagh Recreant: ...this is fascinating

[12:46] AlanBehr Blackburn: If you show a brand in the avatar and use the image as a brand, you have a trademark. Think of the mouse and Disneyland.
[12:46] AlanBehr Blackburn: Companies:

[12:46] Fleep Tuque: Ok, that makes sense. "Fleep Tuque" is known as one who consults on education in Second Life. It is my in-world brand for my professional services.

[12:47] AlanBehr Blackburn: You would need to use the Ana avatar as part of the branding--you would see that image and associate it with the business.

[12:47] Alanagh Recreant: that's what I meant Fleep... trademark the name!

[12:47] AlanBehr Blackburn: That could be a mark.

[12:47] Ana Herzog: I am a writer in rl and will begin publishing in sl soon.

[12:47] Fleep Tuque: I see, that's pretty neat.

[12:47] AlanBehr Blackburn: You can get a trademark in an avatar's name.

[12:47] dandellion Kimban: for example.... I can recreate the avatar of philip linden and show up publicly on the grid. Is that legal?

[12:47] AlanBehr Blackburn: want to switch to copyright/creative commons now?

[12:47] Ana Herzog: So I can TM Ana Herzog?
[12:48] Ana Herzog: Fantastic if so!

[12:48] AlanBehr Blackburn: Finish with Ana 1st:
[12:48] AlanBehr Blackburn: Maybe.

[12:48] Alanagh Recreant: / real example.... Nelson Mandela was trademarked and protected worldwide by a philatropist when he was still in prison... it was given to him - his name - when he was released!

[12:48] AlanBehr Blackburn: You would have to show a use of the avatar's image in a consistent pose, I'd suggest, for branding.
[12:48] AlanBehr Blackburn: Example: the sign on an a virtual store has the avatar in a standard pose, as a logo, and stuff is sold within.
[12:49] AlanBehr Blackburn: That might work.

[12:49] Ana Herzog: with green hair and shoes.
[12:49] Ana Herzog: thanks so much.

[12:49] AlanBehr Blackburn: Green hair, that's unqiue. Switch to copyright?

[12:49] Alanagh Recreant: ummm... surely,,, question again... you can protect a phrase...without the avie?

[12:50] AlanBehr Blackburn: Protect a phrase in what sense? as expression or as a trademark?
[12:50] AlanBehr Blackburn: the former is art, the latter is commerce.

[12:50] Alanagh Recreant: as a trademark

[12:50] AlanBehr Blackburn: Yes.

[12:50] Alanagh Recreant: Ana Herzog

[12:50] AlanBehr Blackburn: "Just do it," is a trademark that is a phrase.

[12:50] Alanagh Recreant: period... and she can change whatever way she wants...
[12:50] Alanagh Recreant: but the name sticks
[12:51] Alanagh Recreant: :)) woman want to change!

[12:51] Ana Herzog: lol

[12:51] Cybergrrl Oh: we have about 10 minutes left - how about creative commons questions?

[12:51] AlanBehr Blackburn: Creative commons:

[12:51] Alanagh Recreant: ...it needs to be unique and not in public domain though
[12:51] Alanagh Recreant listens

[12:51] AlanBehr Blackburn: That's a movement out of Stamford, Lawrence lessig & his team.

[12:52] Alanagh Recreant nods

[12:52] AlanBehr Blackburn: The idea is to push back on copyright claims, which have made big gains in the past decades.
[12:52] AlanBehr Blackburn: There is a funny film made by them entirely out of Disney clips.
[12:52] AlanBehr Blackburn: It explains coyright law, and the point is, that fair use still exists. Only Disney clips are involved, but it is legal.
[12:53] AlanBehr Blackburn: Creative commons and the rights of copyright holders are in a tug of war.
[12:53] AlanBehr Blackburn: I spoke to NGOs at the UN last year.
[12:53] AlanBehr Blackburn: Half argued for the rights of authors and publishers.

[12:53] Fleep Tuque: Fair use for education, for example, is such a grey area that everyone is paranoid.

[12:53] Alanagh Recreant: / declaring interest: possibly working with iCommons in SA

[12:54] AlanBehr Blackburn: And half argued for expression to be available to all because it represents the spirit of the community.
[12:54] AlanBehr Blackburn: Here, in SL.

[12:54] Alanagh Recreant: / derivative of CC

[12:54] AlanBehr Blackburn: Sorry, I'm typing over other contributions. I'm tyring to take them in and integrate w/answers.
[12:54] AlanBehr Blackburn: In SL:
[12:54] AlanBehr Blackburn: Those TOS.

[12:54] Cybergrrl Oh: you're doing great Alan!

[12:54] AlanBehr Blackburn: Contractual relations are key.
[12:54] AlanBehr Blackburn: Thanks. Thank goodness I type really fast.
[12:55] AlanBehr Blackburn: TOS control.

[12:55] Cybergrrl Oh smiles and nods

[12:55] AlanBehr Blackburn: Note that the Bragg lawsuit in PA has challenged a part of the TOS, and that the doc continues to change.
[12:55] AlanBehr Blackburn: But let's assume for the present that they are valid.

[12:55] Cybergrrl Oh: what lawsuit?

[12:55] Fleep Tuque: (The sex bed lawsuit)

[12:55] AlanBehr Blackburn: That means that people who create avatars, even out of SL skins/texturres, could potentially create something unique.,
[12:56] AlanBehr Blackburn: Marvel Comics, which sues too often in my view, recently lost a case on that point, in effect.

[12:56] Ana Herzog: artists use paint

[12:56] AlanBehr Blackburn: right.
[12:56] AlanBehr Blackburn: But textures involve more creativity than paint.
[12:57] AlanBehr Blackburn: There is arguably enough creativity in some skins/textures that they are protectible.

[12:57] Ana Herzog: paints are patented though

[12:57] AlanBehr Blackburn: If there is a patent on paint, it would be on the formula, not the color.

[12:57] Cybergrrl Oh: we can elect to allow others to modify our creations, copy them and transfer them - even if they pay

[12:57] Alanagh Recreant: UNLESS specified ... and all content belongs to LL ! actually

[12:57] AlanBehr Blackburn: correct.
[12:58] AlanBehr Blackburn: You own your content.
[12:58] AlanBehr Blackburn: That's the TOS.

[12:58] Cybergrrl Oh: all content does not belong to LL, Alanagh

[12:58] Alanagh Recreant: ummm... what about the TOS on LL side?

[12:58] Cybergrrl Oh: or was I wrong?
[12:58] Cybergrrl Oh: not according to the TOS

[12:58] LifeFactory Writer: Was that a yes....perms transfer rights? Does this also mean such things can be filmmed without a written release? TY!

[12:58] AlanBehr Blackburn: Okay, Iyan--your question again, and let's try to help out.

[12:58] IYan Writer: ty :)

[12:58] AlanBehr Blackburn: let's give IYan the floor.

[12:59] Alanagh Recreant thinks she needs to spend some real time with the LL TOS again

[12:59] IYan Writer: If I set the attributes, does tha tautomatically imply some waiver of my rights?

[12:59] AlanBehr Blackburn: No, when you say you set attributes—example?

[12:59] IYan Writer: all content in SL has three flags: copy or no, transfer or no, modify or no

[12:59] Cybergrrl Oh: we can elect to allow others to modify our creations, copy them and transfer them - even if they pay
[13:00] Cybergrrl Oh: we may charge more for thse abilities but this is something we can elect to do

[13:00] AlanBehr Blackburn: okay

[13:00] IYan Writer: do we have to set the flags to NO if we want to retain rights?

[13:00] Leslye Writer: we allow our notecard of our writing to be copied onto other cards to distribute during a reading. Does that mean the poem is give away and copyright no longer is valid?

[13:00] AlanBehr Blackburn: That's the better approach. When in doubt, don't let someone copy unless you give express permission.

[13:01] dandellion Kimban: that is very bad approach

[13:01] Cybergrrl Oh: in a way, it seems like policing your trademark. if you let people just copy it and use it without some kind of agreement, you dilute your rights to it

[13:01] AlanBehr Blackburn: But if you let people copy and you notify them that they have to follow certain rules, such as no real world use, that would help your position too.

[13:01] Leslye Writer: giving permission means yu give you your rights of copyright?

[13:01] AlanBehr Blackburn: Right about trademarks, from Cybergirl.

[13:01] LifeFactory Writer: The Free Culture adherents and the Intel Prop devotees are going to have a very hard time co-exisiting here, I fear.

[13:01] IYan Writer: aha, so include a mini-TOS, set modify to NO and copy yo YES would work?

[13:01] AlanBehr Blackburn: Giving permission for specific use is not a permanent waiver of rights.

[13:02] Cybergrrl Oh: I think specificity is good, IYan - spelling out the acceptable uses

[13:02] Leslye Writer: I thank HUGELY your answer AlanB.

[13:02] AlanBehr Blackburn: Specificity!! Lawyers save their clients money with it, and clients save themselves grief with it.

[13:02] Alanagh Recreant thinks that is where CC is handy... you can specific rights in the description box :) and still make it copy/mod/transfer...

[13:02] IYan Writer: thank you Alan

[13:02] AlanBehr Blackburn: You're welcom.

[13:02] Cybergrrl Oh: I think we are wrapping up now

[13:02] dandellion Kimban: ther is a set of GPL'd scripts that run around the world as freebies..... but, too often they are found to be closed and sold.... that is not legal, tight? but how to fight that?

[13:02] Cybergrrl Oh: Alan is a lawyer after all and his time is money
[13:02] Cybergrrl Oh: ;-)

[13:02] IYan Writer: another question, probably answerable b a single word: does US law apply in all cases for in-SL matters?

[13:03] Alanagh Recreant: nice iYan

[13:03] Cybergrrl Oh: is everyone feeling like they had a question answered? got some actionable info?

[13:03] AlanBehr Blackburn: SL governed by Calif law.

[13:03] IYan Writer: ty

[13:03] Leslye Writer: I personaly cannot tell you how glad I am I came to this session. THANK YOU

[13:03] AlanBehr Blackburn: I've got to go, folks. thank you and I hope I was helpful.

[13:03] Cyanide Seelowe: Thank you Alan!

[13:03] IYan Writer: thank you very much Alan!

[13:03] dandellion Kimban: thank you very much alan

[13:03] Alanagh Recreant: thank you!

[13:03] Cybergrrl Oh: Thank you for being here!

[13:04] Fleep Tuque: Indeed, very informative and lots of food for thought!

[13:04] Ana Herzog: I just wish i could have been here for the entire session. Thank you Alan and Cybergrrl

[13:04] LifeFactory Writer: I think the golden days of SL and creative community have passed, expected and reasonable evolution is taking place, and I missed something by not being in SL earlier :( Thanks for all of that info, Alan. I imagine many of these things are still to be resolved via ground-breaking court cases.

[13:04] AlanBehr Blackburn: If you need to ask anything else, Cybergirl knows wherer to find me. I'm in New York, Alston & Bird. No secret that.

Thursday, January 3, 2008

Protecting Your Intellectual Property in Second Life


Stop by for the first meeting of Second Life Entrepreneurs Club of 2008.
Tuesday, 8 January
12pm SLT

Special Guest Speaker: Alan Behr
TOPIC: Protecting Your Intellectual Property in Second Life

Alan Behr is a partner of Alston & Bird LLP. Alan can be a valuable source in commenting on the recent Second Life developments and how these developments are impacting the gaming industry.

Mr. Behr heads the firm’s Electronic Entertainment Group where he concentrates his practice on intellectual property and entertainment law. Mr. Behr is a leader in the field of electronic entertainment, counseling developers, publishers and game-console manufacturers from content development through retail sale. Previously, Mr. Behr was Chief Legal Officer for GT Interactive Software Corp., (currently Atari, Inc.).


SLURL to ATHENA ISLE

Join the group: Second Life Entrepreneurs Club to stay updated on events. Or if you are maxed out on groups, friend AthenaIsle Republic to receive IM reminders.

Saturday, December 22, 2007

Upcoming Events for Entrepreneurs on Athena Isle

Get to Athena Isle here...

01/08/08
ENTREPRENEURS CLUB - Alan Behr, partner Alston & Bird LLP – Electronic Entertainment Group, "Protecting Your Intellectual Property in Second Life"

01/22/08 ENTREPRENEURS CLUB - Elzbiet Meili, SL content creator; “Building Basics for SL Entrepreneurs”

02/05/08 ENTREPRENEURS CLUB - Richard Laermer, Punk Marketing

02/19/08 ENTREPRENEURS CLUB - Rachel Allstart, author and marketer, "Evolving Your Brand in 3D Worlds & Social Networks"


Saturday, December 8, 2007

Second Life Entrepreneurs Club Starts Now

Welcome to the new blog for the Second Life Entrepreneurs Club that meets twice a month on Athena Isle to discuss business topics and learn new SL skills to help with doing business inworld.

From basic building to scripting to setting up a vendor to renting space, get tips from the experts for a better business experience in SL.